PROFESSIONAL DESIGN TIPS FOR YOUR IN HOUSE MADE ID CARDS

You have finally decided to buy your own card printer and are really happy with the new gadget that is now lying on one of your company’s desktops or counters. You  have also bought a packet of eco friendly bamboo cards because you want to reduce the impact of your organization’s actions on the environment and you have even tried the card software that comes with your card printer. But you cannot find any card design you like amongst the various card templates that come included in the program. Would you need to go back to hiring a third party outsourced designer? If you go on reading this article, then you probably will not.

To begin with, give a look again at the pre made designed card templates and make sure that there is not even one that at least is similar to the design that you would like your staff members’ ID badges to have. If you are completely sure that no template suits you, then follow this professional design tips to create awesome looking ID cards. Knowing this fundamentals of design  will also be useful to you to design your business cards, corporate documents and paper stuff.

Take into consideration that the ID card is part of the visual information that a client or customer knows about your company so it is very important that you make sure that it follows a similar style. Bear in mind as well that it does not need to be flashy; on the contrary, the best ID cards and the ones that make a last impression are those that are serious and professional and that help to build a good reputation for your company.

You should always opt for a clear and concise design. In other words, avoid overcrowding your card with plenty of information that distracts the viewer from what is most important about it. Does this sound difficult? Well, it is not! Start by thinking why you are providing your staff members with ID cards. The most possible answer is "to fulfill identification purposes", which means, therefore, that your employees’ name, photograph and position should be the stars of the card and the most visible items. With this being said,  choose between adding your company’s name or logo. Avoid adding both of them because it will be too much information for a limited space. Make sure that the information is well distributed along the surface of the card so that it looks balanced and can be read easily.

Now choose a sans serif font type such as Arial, Calibri or Helvetica and use a color that contrasts with the cards surface.


Wasn’t that easy? Follow these tips for great ID cards!